Regional Brand Manager – Vascular, Emerging Asia
About the Role: We are looking for a Regional Brand Manager to join our Asia Pacific Marketing Team in Singapore who will contribute as a key member of the Emerging Asia Business Team through your subject matter expertise for the ASEAN and India vascular markets, partner with regional sales leadership to be responsible for both upstream and commercial marketing activity in primary markets e.g. India, Thailand, Singapore, Malaysia, etc..
This role will be located in our facility in Singapore.
- Drive regional market and customer assessment, uncover market and competitive insights for segmentation, targeting, positioning, launching, messaging, and inform to implementation of global strategy in region
- Define and execute regional marketing strategy to capture market opportunities and deliver profitable growth (e.g. identify product growth and expansion opportunities)
- Own regional product lifecycle management efforts to include demand plans, field actions, pricing review processes, eNumeration needs, etc
- Responsible for regional product launch including readiness review, sales & channel training, adaptation of global promotional materials, launch metrics and reporting, and drive collaborative efforts on product training, market access, etc
- Develop and execute regional commercial marketing plans in partnership with Sales and Functional Marketing for focused disease areas and prioritized products
- Develop and lead customer facing educational event and promotional activities in collaboration with Sales and Functional Marketing, and understand compliance and regional regulatory constraints and nuances
- Develop and execute the customer engagement & development plan for the region in collaboration with Sales
- Build the Gore brand through product(s) branding initiatives
- Develop value proposition, aligned with our product concepts and economic value claims, and execute effective communication to targeted customer segments in focused markets in region
- Develop and monitor KPIs and respective metrics to measure ROI and marketing effectiveness and act upon the results
Required Qualifications:
- Bachelor’s degree in clinical, marketing, or related discipline
- At least 10 years of experience in strategic marketing, product marketing, product management roles, essential knowledge of interventional medical device
- Proven experience in new product introduction and launch in ASEAN and India markets
- Proven experience in developing and executing commercial marketing plans to capitalize on revenue generating opportunities
- Demonstrated ability to partner with the sales organization and business partners to drive profitable growth across ASEAN/Asia Pac countries, while work independently with critical thinking and problem solving capabilities
- Demonstrated ability to drive regional market assessments and uncover market insights and trends
- Demonstrated success influencing and integrating within and across teams and functions to execute against strategic plans, especially in ambiguous environment
- Proven ability to build relationships with clinical customers, in particular key physician thought leaders, and track record of successful execution of face to face and virtual customer events
- Excellent written and verbal communication (English) and interpersonal skills
- High ethical standards and respect of compliance
- Ability to travel overnight (up to 40%)
Desired Qualifications:
- MBA or advanced degree is preferred
- Prior experience in the endovascular intervention category is a plus
- Experience of measuring ROI for marketing investments is a plus
- One or more ASEAN local language capability is a plus
What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits
We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.
Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact
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